Chike, a Nigerian soul artist, has explained why he hasn’t been releasing music.
The 29-year-old musician revealed it in an interview with well-known media figure Dadaboy Ehiz on Apple Music 1.
Chike explained his decision to scale down on song releases by saying, “I have toned down being an artist and look at it from an executive standpoint.
Music in our country is expensive; whether you’re promoting singles or projects, a lot of money will be lost.
Since I’ve been independent for the longest, it’s still going to cost money when I work with singles because you just never know for sure what the market will be interested in hearing. I have a team and managers, but I’m still essentially independent.
Therefore, if I’m going to spend $50,000 promoting an album, it would be wiser to do that rather than spend $20,000 testing out various singles that might not be successful. Don’t get me wrong, it works for me as an artist, but I’m not the one who will listen to the song. It’s more of a managerial choice.